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Sh*t Costs Too Much — a project of Defend America Action
A Project of Defend America Action

Documenting the
cost of living.

A new project of Defend America Action, tracking what families actually pay for the essentials — and where the system is failing them.

Our mission

Americans are paying more for everything. Whether it's groceries, rent, prescription drugs, child care, or utilities, the bills keep going up, and paychecks aren't keeping pace. For millions of families, making ends meet has gone from hard to impossible. This is the defining economic reality of American life right now, and it's not getting the attention it deserves.

Sh*t Costs Too Much is a new project of Defend America Action dedicated to documenting the real cost-of-living crisis facing American families. Through original research, fact sheets, and in-depth reports, we'll track what families are actually paying for the essentials, and where the system is failing them. Our microsite will serve as a one-stop resource for data, stories, and analysis on affordability across housing, health care, food, and more.

The high cost of living is an issue touching communities in every state, rural and urban alike. Our goal is to shine a light on what's driving prices up, who's bearing the burden, and what solutions are within reach. Behind every statistic are real Americans dealing with real problems, and we're going to ensure their stories are told.

Because at the end of the day, it shouldn’t cost this much to live in America.

People over profits.
Expensive isn't normal.

The essentials we track

  • Groceries

    Why your groceries cost more.

    Prices climb while the paycheck stays flat.

  • Rent

    The rising cost of housing.

    Rent outpaced wages in all 50 states.

  • Prescription Drugs

    Medications shouldn't break the bank.

    The same drugs cost a fraction abroad.

  • Child Care

    Child care is out of reach.

    It now costs more than college tuition.

  • Utilities

    Bills that keep climbing.

    Energy costs keep breaking records.

Behind every statistic

Real Americans.
Real problems.

We’re going to ensure their stories are told — and turn what families are paying into pressure for real solutions.

Policy Alert

This is
a choice.

The high cost of living isn't inevitable. It's the result of bad policy choices. We can do better.

Sh*t Costs Too Much — a project of Defend America Action

SH*T-MART #0420

1247 MAIN ST · ANYTOWN USA

07/07/26 14:32 REG 04

GROCERIES
$247.18
RENT
$2,100.00
HEALTH CARE
$388.40
CHILD CARE
$1,504.00
UTILITIES
$312.75
SUBTOTAL$4,552.33
REALITY TAX+$∞

TOTAL

TOO MUCH

IT SHOULDN’T COST THIS MUCH

0 42100 00000 0

✱ TIME FOR BETTER ✱

Get the campaign overview.

PDF · 2 pages